Investor pitch — product concept & simulated MVP for accessing selected African capital markets through regulated partners.
Confidential · for discussion
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Investor pitch deck · Illustrative · demo stage
01 · Title
Investor pitch — product concept & simulated MVP for accessing selected African capital markets through regulated partners.
Confidential · for discussion
02 · Problem
The problem
Diaspora and global investors want exposure to African growth — but brokerage rails, FX, custody, and local licensing are fragmented across exchanges.
JSE, NSE, NGX, ZSE each need local brokers, rails, and compliance — not one retail UX.
Quotes, fees, and corridor status are rarely explained in one calm product surface.
Cross-border investors need regulated partners — not another unlicensed “global broker” claim.
03 · Solution
Solution
INVESTÄ is the consumer app and B2B routing layer — discovery, portfolio, cash, and fees — while licensed brokers execute and settle in each market.
Browse markets, simulate invest / sell / withdraw, understand fees and corridor status.
Partner onboarding, API sandbox, and revenue visibility for diligence conversations.
We do not replace local brokerage. We route eligible activity to regulated partners — when live services are permitted.
04 · Market
Market opportunity
Cross-border demand for African equities is real; the product gap is trusted, corridor-aware access — not another generic trading app.
South Africa (JSE), Kenya (NSE), Nigeria (NGX), Zimbabwe (ZSE) — educational depth today, partner path tomorrow.
$31.5B inbound remittances (2024) across beachhead countries — a funded adjacency for investment and payout corridors.
Banks, wealth apps, and brokers can embed African market access via API — once corridors are live.
Remittance totals: World Bank WDI. Capture / profit math on following slides is an illustrative scenario — not a forecast.
05 · Product
Product snapshot
Illustrative · demo stageGuests can browse, buy, sell, and withdraw without registration. Everything is simulated and labeled — designed for partner diligence, not live money.
06 · How it works
How it works
Public site educates on African markets; guests explore shares and IPOs.
App + API share order, portfolio, and cash layers — eligibility and FX checked first.
Regulated desk executes, handles settlement stubs, and works with local payout rails.
Fills update the portfolio; retail fees and partner contract charges record in-product.
07 · Business model
Business model
Illustrative · demo stageTrade
25 bps
Demo transaction fee on buy/sell notional (0.25%). Shown on every illustrative order.
Withdraw
€0.50 + 10 bps
Demo cash-movement fee. Live rates will be set with regulated partners per corridor.
B2B: API access and broker coverage agreements — billing stubs exist for diligence demos. Demo / illustrative fees — not live pricing. No real money is charged.
08 · Remittance TAM
Business case · remittance base
Illustrative · demo stageWorld Bank personal remittances received (2024) — the funded pool adjacent to INVESTÄ investment and cash corridors.
Nigeria
NGX
$22.1B
Kenya
NSE
$5.0B
Zimbabwe
ZSE
$3.5B
South Africa
JSE
$0.9B
Combined (2024)
$31.5B
Illustrative 10% capture
$3.15B
Source: World Bank WDI BX.TRF.PWKR.CD.DT (personal remittances received, 2024). Derived capture / revenue / profit figures are illustrative scenario assumptions — not a forecast. “10% capture” means addressable remittance-influenced flow — not remittance market share claimed today.
09 · 10% scenario
Business case · unit economics
Illustrative scenario · not a forecastApply demo fees to $3.15B of influenced volume ($31.5B × 10%). Assumption-driven — not current revenue.
Captured flow
$3.15B
10% of beachhead remittances
Gross fee revenue
$9.1M /yr
Trade 25 bps + withdraw €0.50+10 bps
Contribution profit
$4.6M /yr
After ~50% partner/rail COGS — before opex
Sensitivity · capture share
| Capture | Flow | Revenue | Profit |
|---|---|---|---|
| 5% | $1.57B | $4.6M | $2.3M |
| 10% | $3.15B | $9.1M | $4.6M |
| 15% | $4.72B | $13.7M | $6.8M |
10 · Go-to-market
Go-to-market
Prioritize JSE and NSE partner outreach; NGX sandbox storytelling; ZSE educational depth.
Sign coverage with licensed dealing members before any live routing claims.
Convert demo explorers into waitlist interest for when eligibility opens.
Wealth and remittance partners distribute African market access via API once rails exist.
11 · Competition
Landscape & moat
Strong UX, weak African exchange coverage and local settlement.
Licensed and trusted in-market — harder for diaspora to discover and use from abroad.
One product surface + regulated partners per corridor. Demo proves UX; licenses unlock money.
Defensibility comes from signed broker coverage, corridor compliance craft, and a product diaspora actually finish — not from this demo alone.
12 · Traction
Traction & status
Illustrative · demo stage13 · Roadmap
Roadmap
Polish demo, corridor storytelling, waitlist, partner conversations.
Signed broker coverage targets for JSE / NSE; payout partner diligence.
Controlled pilots where legally permitted — real KYC, FX, and settlement.
NGX / ZSE live routing, B2B embeds, mobile-native distribution.
14 · Team
Team
Named seats only when confirmed — open roles stay open.

Founder / CEO
CFO / Compliance
TBD
CTO / Partnerships
TBD
Advisors / angels: add when confirmed. Do not invent affiliations.
15 · The ask
The ask
Illustrative · demo stageIllustrative fundraising framing for discussion — not a priced round or committed term sheet.
Target (illustrative)
Seed · amount TBD
Replace with your raise size before sharing externally.
Use of funds
16 · Close
Let’s talk corridors, partners, and the path from this demo to regulated access.
Contact: [email placeholder] · Waitlist · Explore demo
Simulated product concept only. Not a licensed broker, bank, or EMI. No securities or client money are held on this demo.
Live deck: /pitch/investors · Demo: /demo